ClickMagick Vs Voluum: Which One Is For You? [2023]

In the fast-paced world of digital marketing, data tracking, and analysis are the secret ingredients to achieving success.

And when it comes to best ad tracking software?, ClickMagick and Voluum stand out as the top contenders.

But how do you choose between them? Both offer unique features that cater to different marketing needs.

This review will compare ClickMagick Vs Voluum in-depth, highlighting their strengths, weaknesses, and key differences to help you make the best choice.

So let's jump in and explore these two leading platforms and see which tool was made for you.

Key Difference Between ClickMagick and Voluum

ClickMagick:

► When it comes to customer support, ClickMagick stands out with its fast response time, typically around an hour.

► Their support includes live chat and, for higher-tier plans, personalized video assistance.

► In terms of pricing, ClickMagick is a more cost-effective solution, with packages starting at $49/month.

► ClickMagick is designed with specific marketing strategies, such as email marketing, e-commerce, and solo ads.

Voluum:

► Voluum, while offering good customer support, primarily operates via email and typically takes about 24 hours to respond.

► Voluum is more expensive; you need to subscribe to the higher-tier scale plan at $299/month.

► Voluum includes team and collaboration features, allowing multiple users to work on the same account, a feature not available in ClickMagick.

► Voluum shines when handling larger-scale operations and affiliate campaigns, particularly with paid advertising.

Overview of ClickMagick: Features and Capabilities

ClickMagick is a highly versatile link-tracking software that's especially beneficial for email marketing, solo ads, e-commerce, and blogging. 

It provides essential tools for successful campaigns, including dynamic affiliate link tracking, conversion tracking, and automated split testing.

It enables users to accurately track ads, understand audience behavior, and optimize their marketing strategies accordingly.

ClickMagick provides insights to help users maximize their return on investment (ROI) in marketing, from small businesses to large enterprises. 

It's also the standard tool for solo ad vendors to use to distribute incoming traffic quality score analysis using ClickMagick's bot detection feature.

It's highly effective for ad tracking Pay-Per-Click (PPC) on search engines like Google and Microsoft. 

The platform's strengths lie in its simplicity and affordability. With an intuitive interface, you can create tracking links as many as you need in just two clicks. 

How ClickMagick Works?

This link-tracking software produces unique and powerful tracking links for users to embed in their digital marketing campaigns, such as posts on social media, email marketing drives, and pay-per-click advertisements.

15 Best Link Tracker Software 2023-[Free & paid]

These tracking links are customizable, delivering critical insights about specific campaign performances.

This allows users to make informed decisions driven by data, aiming to augment their marketing return on investment.

Beyond just optimizing ad performance and tracking link clicks, ClickMagick extends numerous other valuable features for users keen on refining their marketing strategies.

For instance, the platform guarantees almost 100% uptime on all links, ensuring minimal user campaign interference.

Main Features of ClickMagick:

• Professional Optimization: Enhances tracking ad performance, reduces costs, and increases ROI.
• Automatic traffic quality analysis useful for Solo Ads
• Superior Support: Provides Live chat, onboarding calls, and Zoom support.
• Cross-Device Tracking: Allows seamless tracking across multiple devices.
• Advanced Attribution: Employs Multi-Touch Attribution Models for deeper insights.
• Click Shield: Prevents wasteful ad spending from bots and competitors.
• Offline Sales Tracking: Tracks offline conversions back to original ads.
• Affiliate Marketing Friendly: With dynamic affiliate links, it effortlessly integrates with over 100 networks and supports precise server-to-server tracking, making it an ideal choice for affiliate marketing.
• Elite Bot Filtering: Offers superior bot filtering based on extensive experience.

Overview of Voluum: Features and Capabilities

Voluum is also a robust, cloud-based affiliate ad-tracking software widely used in digital advertising campaigns.

Voluum shines in ad tracking, mainly native, banner, push, and Facebook ads.

It provides granular data and detailed affiliate tracking necessary for achieving a positive return on investment (ROI).

Voluum excels when careful budgeting is crucial, such as in media buying. You can set up numerous ad campaigns quickly, controlling your ad spending down to the last cent.

Despite its higher price point, the benefits offered by Voluum, such as the essential bot detection feature, justify its cost.

How Does Voluum Work?

This ad-tracking software helps users to make data decisions to boost spending efficiency and conversion rates.

Campaigns and return on investment (ROI) are achieved by evaluating clicks, conversions, and sales data.

The platform seamlessly integrates with multiple ad platforms such as Google AdWords, Facebook, Twitter, and Bing, providing a comprehensive perspective on digital campaigns.

To begin with Voluum, users must initially set up their online advertising campaigns within the system, detailing their own branded affiliate link URLs.

As soon as the ad campaign is launched, Voluum starts gathering affiliate data on every click, conversion, and sale triggered by the ads.

This information can be accessed in real-time on a user-friendly dashboard, enabling swift modifications to targeting and spending when necessary.

Beyond basic link tracking features, Voluum also offers advanced capabilities like A/B split testing, incoming traffic distribution AI, and push notification alerts to track changes in campaign performance.

Voluum also stands out with its mobile app, making it easy for users to monitor campaigns on the go.

The app provides campaign reports and stats access and lets users create any required adjustments directly from their mobile devices.

This feature gives Voluum a competitive edge over alternatives like ClickMagick, which does not offer a mobile app for campaign monitoring and management.

Main Features of Voluum:

• Easy Tracking: Allows simple desktop and mobile ad tracking of all campaigns in one place, ensuring no missed clicks or conversions.
• Affiliate Marketing Dashboard: Monitor ad campaign metrics like visits, clicks, costs & profits on one platform.
• Custom Conversion Tracking: Track conversions throughout your visitor's journey.
• Impression Tracking: Record every time your ad is loaded on a page.
• Traffic Source & Affiliate Network Templates: Easily add 50+ affiliate platforms to Voluum without manual setup.
• Manual Conversion Upload: Upload conversions manually if your affiliate network didn't provide a valid postback.
• Traffic Log: Download detailed data about every visit to identify data mismatches.
• Real-Time Reporting: See your campaign data in real-time.
• A/B Split Testing: Determine which landing page performs the best.
• Proxy Reports: Identify if your traffic uses proxy solutions to hide its origin.
• Trend Analysis Tools: Monitor your results change over time.
• Mobile Targeting
• Direct tracking pixel

ClickMagick Vs Voluum: Pros and cons

ClickMagick-Pros:

• Exceptional Customer Support: ClickMagick offers reliable and responsive assistance to its users.
• Intuitive User Interface: The dashboards are organized, easy to understand, and navigate.
• Third-Party Website Monitoring: Users can track the activity on other websites.
• Advanced Filtering Capabilities: Enables users to sort data in various ways.
• Geotargeting Features: Allows precise targeting based on geographical location.
• Effective Split Testing: Facilitates efficient A/B testing of campaigns.
• Comprehensive Tracking Tools: Offers postback URLs, sub-id tracking, and tracking Pixels.
• Entire Sales Funnel Tracking: Uses movements and rotators to track entire sales funnels like Google Analytics.
• Powerful Sales Optimization Automation: Streamlines sales processes through automated tools.
• Detailed Reporting and Segmentation: Provides thorough reports and comprehensive data segmentation.
• Extensive Ad Monitoring: Allows ad monitoring on platforms like Google, Facebook, and YouTube.
• Real-Time Metrics: Gives instant access to crucial data like CTR, ROI, and more.

Cons:

• Learning Curve: Mastery of ClickMagick's platform may require a significant time investment and reliance on instructional materials.
• Credit Card Requirement for Free Trial: Users must provide a credit card number to access the free trial.
• Technical Complexity: Some features may require specialized knowledge and additional learning time

Voluum-Pros:

• Ease of Use and Integration: Voluum is praised for its intuitive platform, user-friendly dashboard, and swift integration with traffic sources.
• Robust Functionalities: Users value Voluum's tracking, reporting, and A/B testing capabilities, which provide detailed insights into campaign performance and capture revenue from various traffic sources.

Cons:

• Complex Setup: Some users find Voluum initially overwhelming, with numerous features and tabs that could be more intuitive.
  The campaign setup is complicated, and there's a learning curve in understanding how to set up tracking through postback.
  Users also suggest more customizable features, like disabling specific functions manually.
• High Pricing: Some users consider Voluum's pricing high, especially with added costs for features like Automizer, Fraud Analytics, and Extra Users.
  Features like cross-device tracking are seen as needing improvement, despite the higher price compared to other alternatives.
• Customer Support Challenges: Users have noted delays in customer support responses and a desire for a live chat feature.
• There are also concerns about limited data retention under the standard plan and refund issues. Despite these challenges, some users have had positive experiences with the support team.

Comparing Interface and Usability: ClickMagick vs. Voluum

ClickMagick's  Interface: 

ClickMagick is prominent for its user-friendly interface. The dashboard is organized, allowing users to quickly find the needed features.

One of its standout features is the ability to create unlimited tracking links in just two clicks.

This simplicity is particularly beneficial for marketers focusing on email marketing and solo ads.

The platform is designed for a straightforward setup, making it an excellent choice for beginners or those who prefer a less complicated workflow.

With ClickMagick, you don't need extensive technical knowledge to set up and track campaigns properly.

Voluum's Interface: 

Voluum, on the other hand, is Tailored For Detailed Tracking and boasts a more sophisticated interface suitable for marketers with complex campaigns.

This platform enables you to set up many campaigns swiftly, which is crucial for media buyers working with paid ads.

Voluum's dashboard is feature-rich and provides detailed data at a glance.

While it may require a slight learning curve, it offers robust control and optimization capabilities for your campaigns once mastered.

Tracking Capabilities-ClickMagick Vs. Voluum

ClickMagick: 

ClickMagick excels in its tracking capabilities for email marketing, solo ads, e-commerce, and blogging.

The platform's tracking elements provide a comprehensive view of your campaign's performance, allowing you to make informed decisions and adjust your strategies as needed.

Voluum: 

Voluum stands out when it comes to tracking paid ads due to its extensive analytics tools.

It provides a granular and detailed ad tracker, which is crucial for making a profit from performance marketing eg. using native, banner, push, and Facebook ads.

The platform's advanced ad tracking software and capabilities ensure that every cent of your ad spending is accounted for, maximizing your ROI.

ClickMagick Vs Voluum-Integration

ClickMagick:

ClickMagick offers a wide range of integration options with popular marketing tools. It works well with major ad networks like Google and Microsoft, making it easy to track your PPC campaigns.

In addition, ClickMagick integrates seamlessly with email, e-commerce, and different advertising platforms, enhancing its usability for many marketers.

Voluum Integration

Voluum also excels in its integration capabilities. The platform integrates smoothly with ad networks, affiliate networks, and affiliate link tracking software systems.

This wide range of integrations makes Voluum a versatile tool for marketers.

Customer Support

ClickMagick Vs Voluum

ClickMagick: 

ClickMagick offers superior customer support with a swift response time.

Their live chat feature is particularly commendable, and they even provide personalized videos for users on higher plans.

The average response time is about an hour, ensuring users get the help they need without long waiting times.

Voluum: 

While Voluum also offers good customer support, it's primarily done via email.

Although the support team is responsive and helpful, the lack of a live chat feature means the response time is longer, typically around 24 hours.(from my 3 years of use)

This could potentially lead to delays in resolving issues or getting answers to urgent queries.

Pricing: ClickMagick Vs Voluum

Regarding pricing, the two platforms offer different plans catering to various needs and budgets.

Here is a detailed comparison to help you make an informed decision:

ClickMagick Pricing

ClickMagick offers three pricing plans: 

1. Starter Plan:

• Priced at $49 per month.

• Includes up to 10,000 clicks per month.

• Provides real-time stats and reports.

• Support for one team member.

•Tracking for one website, store, or entire sales funnel.

•Two custom tracking domains.

• Perfect for new marketers on a budget.

• Offers the best basic tracking.

2. Standard Plan:

 Priced at $99 per month.

• Includes up to 100,000 clicks per month.

• Provides real-time stats and reports.

• Support for three team members.

• Tracking for up to five websites, stores, or funnels.

• Ten custom tracking domains.

• Additional features: advanced attribution models, phone/offline sales tracking,   API & Zapier access, and more.

• Ideal for growing businesses looking to optimize their marketing efforts.

3. Pro Plan:

• Priced at $199 per month.

• Includes up to 1,000,000 clicks per month.

• Unlimited team members.

• Unlimited funnel tracking.

• Unlimited custom tracking domains.

• Unlimited integrations.

• Unlimited ad accounts.

• Unlimited Ad network pixels.

• 2-year data retention.

• Ideal for power users seeking extensive tracking capabilities and scalability.

Voluum Pricing

Voluum offers two categories of plans: Individual and Business.

Individual Plans

1. Profit Plan:

• Priced at $119 per month when billed yearly and $149 per month when billed monthly.

• Includes 20 active campaigns and up to 1,000,000 events.

• Provides 6 months of data retention.

• Offers 3 custom domains and 1 dedicated domain.

• 24-hour SLA and API integrations (free up to 1k ad spend) and 10 auto-rules.

• Rule-based distribution of traffic.

• Supports 3 workspaces.

• Ideal for users who need a robust yet affordable tracking solution.

2. Scale Plan:

• Priced at $239 per month when billed yearly and $299 per month when billed monthly.

• Includes 60 active campaigns and up to 5,000,000 events.

• Provides 12 months of data retention.

• Offers 5 custom domains and 1 dedicated domain.

• 12-hour SLA, a 1-hour onboarding call, and 3 months of chat support in the panel.

• Auto-rules & API integrations (free up to 1k ad spend) and 20 auto-rules.

• Rule-based traffic distribution.

• Supports 5 workspaces and includes Traffic Distribution AI (landing page level).

• Offers 1 Big Data Report and an Anti-Fraud Kit.

• Ideal for users looking to scale up their tracking and optimization capabilities.

Business Plans

1. Start-up Plan:

• Priced at $399 per month when billed yearly and $499 per month when billed monthly.

• Includes 1-week onboarding + 12 months of chat support, 4-hour SLA, and 12 months of data retention.

• Offers cookieless tracking and standard API.

• Auto-rules & API integrations with FB Ads, Google Ads, TikTok, and more.

• Traffic Distribution AI and Rule-based Traffic Distribution.

• Supports 10 workspaces and offers 5 Big Data Reports.

• Includes 2 additional users, Anti-Fraud Kit, and 10 Shared Reports.

• Comes with 1 read-only user.

• Ideal for small businesses looking to optimize their tracking capabilities.

2. Agency Plan:

• Priced at $799 per month when billed yearly and $999 per month when billed monthly.

• VIP account management via Skype/email/Zoom.

• 2-hour SLA and 18 months of data retention.

• Cookieless tracking and standard API.

• Managed Service as an Add-on.

• Auto-rules & API integrations with FB Ads, Google Ads, TikTok, and more.

• Traffic Distribution AI and Rule-based Traffic Distribution.

• Supports 20 workspaces and offers 10 Big Data Reports.

• Includes 5 additional users, Anti-Fraud Kit, and 30 Shared Reports.

• Comes with 8 read-only users and 4-Dimensional Reports.

• VIP Servers.

• Ideal for marketing agencies that need extensive tracking capabilities.

3. Enterprise Plan:

• Priced at $1599 per month when billed yearly and $1999 per month when billed monthly.

• VIP account management via Skype/email/Zoom.

• 1-hour service level agreement and 24 months of data retention.

• Cookieless tracking and enhanced API.

• Managed Service as an Add-on.

• Auto-rules & API integrations with FB Ads, Google Ads, TikTok, and more.

• Traffic Distribution AI and Rule-based Traffic Distribution.

• Supports 40 workspaces and offers 30 Big Data Reports.

• Includes 10 additional users, Anti-Fraud Kit, and 50 Shared Reports.

• Comes with 20 read-only users and 4-Dimensional Reports.

• VIP Servers and White Label Shared Reports as an Add‑on.

• Ideal for large enterprises requiring comprehensive tracking and extensive metric features.

While ClickMagick's pricing plans are more affordable and may be sufficient for many marketers, Voluum's comprehensive features might justify its higher pricing for large-scale businesses and agencies that need more granular and detailed tracking.

Who Should Use ClickMagick? Who Should Use Voluum?

• ClickMagick seems ideal for marketers focusing on email marketing, solo ads, E-commerce, and blogging.
  It's also a better fit for those prioritizing excellent customer support and a lower price point.
• Voluum would be a better fit for marketers who extensively promote affiliate marketing CPA offers, using paid ads like native, banner, push, and Facebook ads, and require detailed real-time campaign tracking for quick campaign setup capabilities.
• Voluums customer support is good, but it is only done by email, and there is no live chat.
  from my experience, it always takes 24 hours to get a reply!

Final Thoughts:

ClickMagick or Voluum?

Choosing between ClickMagick and Voluum all boils down to your specific needs, budget, and scale of your marketing.

For ClickMagick:

• Ideal for budget-conscious digital marketers

• Good for newbies.

• Provides great tutorials (Knowledge base + videos)

• Great for bloggers and essential for email marketing and Solo ads.

For Voluum:

• Scalable marketing and sophisticated features to optimize campaigns with complicated funnels with thorough tracking and reporting.

• It's worth the extra money if you run a lot of performance marketing campaigns (paid ads).

• Both systems include useful link tracking and campaign optimization features.

To note:

► Decide based on your business's needs.

► Use both platforms' trials.

► Use trial periods to determine which platform best suits you best.

These considerations and trial periods allow you to make an educated selection based on your needs and goals.

This comparison is based on my personal experiences since I use both.

The reason is that I started with Voluum since I do a lot of paid advertising (performance marketing).

However, in the last 2 years, my business expanded into blogging and email marketing, and I realized that Voluum was not adapted to the latter.

I hope this comparison helps you to make a sound decision, based on my personal experience.

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