15 Best Link Tracker Software 2023-[Free & paid]

You have probably realized that it is virtually impossible to manually track the performance of a marketing campaign and optimize it to success, without the help of link-tracking software.

The problem is each tracker is different and some are more adapted for certain types of marketing.

In this post, we will be establishing which is the best link tracker software for you, based on what type of marketing you intend to do.

We will share the 15 best link tracker options, including some free tools that are perfect for beginners and small businesses.

Whether you're a seasoned marketer or just getting started, these link tracker software options will help you optimize your campaigns and increase your profits.

So, let's get started!

What is a link tracker?

A link tracker is a tool or software that monitors the performance of your tracking links, in your online advertising campaigns.

They track things such as the number of clicks they get, the number of people they convert into customers, and other relevant data.

Link tracking software also monitors email marketing, social media, and paid advertising campaigns by providing a unique URL to replace your standard link.

When someone clicks on this URL, they are sent to the target page, and the link tracker captures the user's location, device, and click time.

This data can be used to review campaign performance and identify improvements.

Link trackers can change links, test out different campaign versions, and reroute people based on their location or device.

Some link trackers also include retargeting, conversion optimization, and integrations of their interfaces, with different advertising networks.

Why is a link tracker important?

Link tracking software are important tools for online marketers because they give them essential information about how their marketing campaigns are doing.

By tracking clicks, conversions, and other metrics, link trackers allow you to see how your campaigns perform and identify improvement areas.

Here are a few specific reasons why link trackers are essential:

• Track campaign performance: Link tracking software allows you to track the performance of your marketing campaigns by providing data on clicks, conversions, and other metrics.

• This can help you identify which campaigns are working well and which are not, so you can optimize your marketing efforts and get better results.

• Integrate with other platforms: Many link trackers offer integrations with popular advertising platforms, such as Google Ads and Facebook Ads.

• This lets you track how well your campaigns are doing on these platforms and make better decisions about how to spend your marketing budget.

• Test and optimize campaigns: Link trackers allow you to split-test different versions of your campaigns to see which performs best.

• This can help you identify the most effective approach for your audience and optimize your campaigns accordingly.

• Target specific users: Link trackers can target specific users with personalized ads based on their behavior.

• This can be especially useful for retargeting campaigns, where you want to show ads to users who have previously visited your website but haven't converted.

• Customize user experience: Link trackers can be used to customize the user experience by redirecting users to different pages based on their location, device, or other criteria. This can help you deliver a more relevant and personalized user experience.

• Enhance security: Link trackers can help enhance safety by providing additional layer protection for your links. Using a link tracker, you can ensure that authorized users only access your links and that they are not tampered with or used for malicious purposes.

Top 15 best link trackers

1. ClickMagick (Paid)

ClickMagick is a website that gives digital marketers a full set of tools for figuring out how well their links are doing. Anyone with an online business presence, particularly affiliate marketers, should look into ClickMagick and see how it may assist them in making more money online. 

If you look at any list of the most excellent link trackers, ClickMagick can be included among the best.

Because it is an all-in-one platform, you can use it to track and improve all of your marketing models at the same time.

The link tracking tool in ClickMagick has a lot of options that let you keep an eye on the whole sales funnel.

It is suitable for almost any advertising platform used in the modern world. And to make matters even better, the application also incorporates advertising efforts.

Key Features

• Tracks links and sales.
• Delivers a real-time analysis report.
• Follow URLs and links.
• Phone and cross-device sales tracking.
• Split-test A/B.
• Unlimited custom domains are tracked.
• Use for custom domain affiliate link cloaking.
• Retarget consumers easily.
• Supports Google Analytics.

Pricing

There are several pricing plans available for ClickMagick, which are as follows:

• Starter Plan: This plan is priced at $37 per month and tracks 10,000 clicks per month.
• Standard Plan: This plan is priced at $77 per month and allows for monitoring 100000 clicks.
• Pro Plan: This plan is priced at $97 per month and month and tracks1 million clicks.

2. Voluum (Paid)

Voluum is an A/B testing, traffic management, unified campaign management, and click tracker.

This monitoring solution hosted in the cloud gives you access to data from every source, so you can quickly track, analyze, and improve your affiliate efforts.

Voluum's built-in AI link tracker software makes it simple to keep track of various link-related data, including clicks and affiliate links.

You can control how much traffic each page receives, improve your campaign's results with the help of an AI-powered tool, and run reliable A/B testing.

Voluum's affiliate marketing platform eliminates the need for time-consuming and hard-to-do server maintenance and adds features like SSL for custom domains that make it easier for people to work together.

Voluum integrates with many different platforms and helps find fraudulent activity by keeping track of clicks in real time.

Key Features

• Direct tracking pixel.

• SSL- to secure your domain.

• Gives you a brief, detailed report on your traffic.

• Tracks income and spending in numerous currencies.

• Runs A/B testing automatically.

• fully automated optimization features

• Share reports.

• Access fraud kits.

• Can share your Voluum account with team members.

• Mobile app

• integrates seamlessly with Voluums DSP traffic sources

• And much more

Pricing

Voluum has four plans. But its agency plan is top-notch. All agency features are limitless. 

• Discovery Plan: $49 per month. Track 1 million events.

• Profit plan: $119 per month. Track 3 million events.

• Grow Plan: $349 a month. Tracks 10 million occurrences.

• Agency plan: $999 per month. Tracks limitless traffic.

3. Redtrack.io (Paid)

Redtrack.io, one of the best performance marketing link trackers, that can provide you with an in-depth data monitoring system, that you can use to improve the effectiveness of your campaigns.

The platform is compatible with all of the most current methods of data deployment, such as cloud, SaaS, web, and others.

It has been praised worldwide for its fast and thorough customer service and how well it trains its employees, to help customers achieve their desired goals.

Training options are provided through documentation as well as live online training.

It also provides information on both pro lP clicks and unique clicks. RedTrack, on the other hand, offers data that is both current and accurate. Additionally, it is respectful of users' privacy. There is no problem with a third party.

Key Features

• Track conversions using pixels.

• Easy collaboration and sharing.

• SSL-support.

• Effective across platforms, channels, and devices.

• Good customer support

• Real-time alert notifications.

Pricing

• Basic package: $49 per month. Tracks limitless conversions—basic analytics

• Pro: $99 per month. It has the Basic package's features plus advanced analytics.

• Advanced: $149 per month. It contains all the above features and allows the monitoring of numerous accounts per channel. 

4. Snapt.io (Paid)

It's no secret that many people rely on Snapt to shorten long URLs. You can learn much about your target market and its behavior thanks to the short links it generates.

Your digital marketing and conversion rates can significantly benefit from this information. All sorts of data can be monitored, from the total number of clicks to the location of the users referred to your site. 

The overlay tool is another practical function that is necessary to highlight here. To advertise a sale or relay other essential information, you can subtly use it to overlay a notice over the desired location.

Key Features

• Smart re-targeting.
• Rotating Links.
• Facilitates the process of personalizing landing pages.
• Provides the user with the ability to alter destinations at any moment.
• Provides overlays with calls to action.
• UTM Builder.
• Geo-targeting.
• Developer API.

Pricing 

Although cost information for click tracking is available after registering for a free account on Snapt.io, it is not shown prominently on the site itself.

Snapt.io's pricing depends on the number of links you need to keep track of; you can expect to pay anywhere from $14 to $149 per month.

5. Bitly (Free+Paid)

Bitly tracking software, which used to be called Bit.ly, is widely used to make short links that people can share, usually for personal use and not for business.

It's a powerful tool for tracking your links and the traffic they're generating in real time.

Bitly has come a long way since its start and early days. It now uses a wide range of quantitative measures and has a firm place in the industry.

Key Features

• Create branded mobile and website links easily.

• Over 20 indicators for link monitoring, including location and referrals.

• API for automating branded link integration.

• 700+ business solutions and integrations that optimize productivity and efficiency.

Pricing

• Free plan: includes basic link tracking software management features, social media integration, and customizable link shortener.

• Pro plan: It starts at $29 per month and includes custom redirects, advanced link targeting, and real-time click data.

• Enterprise plan: customized pricing based on the customer's needs and includes all Pro plan features, API access, custom branding, and dedicated account support.

6. ClickMeter (Paid)

ClickMeter is another well-liked link monitoring solution. It has made a name for itself because of the precision with which its geographical user data can identify the locations of a website's users.

With ClickMeter, you can centrally manage your marketing and social media links from a single location.

Unfortunately, it is not yet supported by a WordPress plugin, that could include a simple affiliate link, inside a blog.

This link tracker has so many valuable features that it took time to select which ones to highlight.

It is not difficult to see why Google ranks ClickMeter highly among the available choices.

Key Features

• Website redirection and monitoring.

• Customize the event number.

• 30-day money-back guarantee.

• Fraud protection.

• Remarketing and logo reports are possible.

• A/B test rotator.

Pricing

• Medium plan: starts at $29 per month and includes 100+ features, A/B test rotators, one branded domain, etc.

• Large plan: starts at $99 per month and includes all medium plan features, click fraud protection, and your logo in reports.

• X-Large plan: starts at $349 per month and includes all Plus plan features and dedicated engineer support.

7. LinkTrackr (Paid)

Marketers that want to keep track of their referrals, affiliates, and sales can do it at a reasonable cost and with no effort using LinkTrackr.

LinkTrackr consumers need to invest a few dollars a month to have the same capabilities and features as most of the best marketing software solutions on the market.

Pay-per-click tracking is the foundation of LinkTrackr. Affiliate marketers make use of it. LinkTrackr helps monitor PPC campaigns, as well as being able to manage Google Ads and Facebook Ad Campaigns.

In addition, you also have the option of putting, affiliate offers from several different networks to the test.

Key Features

• Link and conversion monitoring without coding.

• Affiliate link cloaking for commissions.

• URL Rotator software distributes landing page traffic.

• Google Adwords optimization and PPC campaign monitoring.

Pricing

• Basic plan: This plan is designed for individuals and small businesses and includes 100 link tracking and 10000 links per month. Prices start at $7 per month.

• Pro plan: This plan is designed for teams and includes all basic plan features with 500 link tracking and 50000 links per month. Prices start at $17 per month.

• Hyper plan: This plan is designed for agencies and includes 1000 link tracking and 100000 links per month. Prices start at $27 per month.

• Extreme plan: This plan includes 5000 link tracking and 500000 links per month. Prices start at $47 per month.

8. Link Tracker Pro (Paid) best for seo

A professional in search engine optimization (SEO) saw a need in the market and made Link Tracker Pro to help analysts with their daily work.

The affiliate tracking program LinkTracker Pro has gained an international reputation.

The software gives you comprehensive data on your keywords and backlinks. If there is a problem, you will be contacted right away.

You may reject or delete spammy tracking links links to improve your search engine rankings. This helps you increase the rankings and ensure that only good links stay active. 

You can monitor and manage your backlinks from one dashboard using Link Tracker Pro, in addition to having the ability to track your backlinks.

To put it simply, it caters to SEO professionals. As a result, LinkTrackerPro is the best tool for achieving your SEO goals.

Key Features

• Projects and campaigns management.

• Accurate rank tracker.

• Ranking monitoring.

• Ranking toxicity detection.

• Toxicity algorithm customization.

• Ranking historical data.

Pricing

• Starter plan: starts at $19 per month and includes one campaign, historical ranking statistics, unlimited groups, and tracking 100 keywords.

• Marketer plan: starts at $49 per month and includes ten campaigns, historical ranking statistics, unlimited groups, and tracking 500 keywords.

• Agency plan: starts at $149 per month and includes ten campaigns, historical ranking statistics, unlimited groups, and tracking 2000 keywords.

• Organization plan: starts at $279 per month and includes ten campaigns, historical ranking statistics, unlimited groups, and track 4000 keywords.

9. Linkly (Free+Paid)

The link-tracking program Linkly is free to use and is designed for affiliate promotions in which you can create an unlimited number of custom affiliate tracking links.

Additionally, you may quickly track the success of your links by using Pixel tracking and retargeting features.

The tool covers everything from building simple, beautiful, branded tracking links with redirects, and retargeting, to being able to analyze the results perfectly.

This tracking tool is particularly useful for network advertisers, affiliate programs, brands, and media outlets.

The tracking function generates unique tracking links and records information about the traffic delivered to other sites.

You can redirect users based on their location or the kind of device they're using, and advertising retargeting code can be added mechanically with the help of the Target and Redirect function.

The tool serves as a QR Code tracker and URL shortener, streamlining lengthy URLs into more manageable forms. Also, it may send users in different directions, depending on where they're located, what currency they use, and what language they speak.

Key Features

• Track clicks, conversions, and other metrics for your links.

• Test different versions of your links to see which performs best.

• Test different versions of your campaigns to see which performs best.

• Redirect users to different pages based on location, device, or other criteria.

• Target specific users with personalized ads based on their behavior.

• Optimize your campaigns for maximum conversions.

• Integrate with popular advertising platforms to track your campaigns.

• Brand your links with your logo and colors.

• Use API to integrate with other systems and automate your workflows.

Pricing

Some Linkly features are free. So, it only includes two plans:

• Basic: $0 for redirecting and analyzing 100 clicks per month.

• Plus: $29 for redirecting and analyzing 25000 clicks per month.

10. TinyURL (Free+Paid)

TinyURL is a great free link tracker software that offers basic shortening and tracking services.

Its user interface is very straightforward and easy to use, making it ideal for beginners who don't need all the advanced features of more complex trackers.

The analytics are also helpful in understanding your target audience better by providing metrics such as location, type of device used, and who clicked on a given link. Overall, TinyURL is an excellent free tool for simple tracking needs.

Key Features

• QR codes

• Customized reports

• Branded links

• Campaign monitoring and analysis

Pricing

• Free Plan: Basic ad-supported shortening for individual users. Customize your links and keep track of your link history.

• Pro Plan: It starts at $9.99 and includes unlimited tracked clicks, link tagging, URL editing, and more.

• Bulk 100k: It starts at $99 and is for people who need a lot of short URLs for SMS or other marketing campaigns.

11. Rebrandly (Free+Paid)

When it comes to growing companies, Rebrandly is the finest link tracking software available. Some of the most well-known corporations in the world rely on it. 

Rebrandly was initially developed as a tool to shorten and style URLs. However, with time, it has also begun to include tracking metrics so that you can monitor both traditional and social media marketing.

this program is now capable of doing full-fledged tracking and many major corporations use Rebrandly because it inspires their trust, to brand all of their links.

Key Features

• Redirect, amend, create QR codes, and monitor links.
• Enables traffic routing like SEO redirects, parameter-based forwarding, remarketing campaigns, etc.
• Examine data using public and personal analytics. 
• Server-to-server clickstream offers real-time link tracking.

Pricing

• Free plan: Offers 500 branded links and 5,000 monthly links tracked.
• Starter package: costs $29 per month. Tracks 25,000 clicks.
• Pro: costs $69/month. It tracks 150,000 monthly clicks.
• Premium: costs $499/month. 1,500,000 clicks each month.
• Enterprise plan: For big enterprises and is customizable.

12. ClickGum (Paid)

The free affiliate link tracking software that ClickGum offers is currently among the best. You can keep track of and improve each of your links with the help of user-friendly software that tracks clicks and collects the data.

Your website will become more valuable and faster as a result. In addition, it is helpful for things like affiliate marketing and web marketing. Despite that, you are allowed to make use of this.

Any internet marketer can benefit significantly from using the ClickGum link management system, but those involved in buying and selling on social media should consider it an absolute must.

It keeps a record of every visit and transaction and regulates traffic flow by preventing malicious clicks from occurring, such as those made by bots or web crawlers.

Through the implementation of a geographical limitation or a maximum daily limit, it is possible to preserve the high standard of traffic.

Key Features

• Tracking tools that generate helpful reports.

• Blocks, click fraud, and scams.

• Improve A/B testing.

• Determine which marketing campaign advertisements generate commissions.

Pricing

Clickgum provides excellent services at reasonable rates.

Both a free trial and a paid subscription are available for this software.

You may save 20% if you purchase a yearly plan. Let's have a look at the monthly plans:

• The Manager's Plan: $9

• Executive program: $29 

13. Pretty Links (Paid)

Pretty Links is a plugin that will manage your affiliate links, redirects, and social connections inside WordPress.

Using this plugin, you will have an easier time shortening, cloaking, tracking, and sharing your tracking links.

Pretty Links is fairly straight forward to use (no coding knowledge required), for anyone familiar with the WordPress interface.

You can use Pretty Links for affiliate marketing, blogging, social media marketing; making your tracking links more appealing.

Key Features

• A feature for replacing keywords.

• Auto-rotating links.

• A/B testing.

• Detailed reports on clicks.

• Robot filtration.

• QR codes.

Pricing

When it comes to pricing, Pretty Links offers a low-end option, the three annual plans are detailed below:

• Beginner plan: $99 for one WordPress site

• Plan for Marketers: $149 for two WordPress site

• The Super Affiliate Package: $199 for up to 5 WordPress site

14. Improvely (Paid)

Companies like Twitch and the United Nations Children's Fund (UNICEF) rely on and trust Improvely.

Digital advertising campaigns can be tracked, tested, and made better, and can also be used to find fraud.

Its client profiles are one of its qualities that are very noteworthy and deserve special attention.

The software builds profiles for each person who visits its website, including information about their previous visits and any conversions they may have made.

Improvely, also shows you where the conversions came from so, that the necessary optimization can be made. 

Most people who benefit from improvely are affiliate marketers, who use it to drop links on different platforms.

Market agency owners are also strongly encouraged to use this link tracking software since it has many positive recommendations.

Key Features

• Site conversion tracking.
• Give you the most significant traffic reports.
• Customize funnel reports.
• Creates a client profile on your site.
• Built-in A/B testing tools.
• API development.
• Real-time reporting
• Email notifications of new conversions

Pricing

Improvely's pricing is not excessive and each plan comes with a free 14-day trial period before purchasing. Here's the monthly plans:

• Beginner Pack: $29 for 1 team member and 10,000 visits.
• Freelancer package: $79 for 3 team members and 50,000 visits
• Small agency: $149 for unlimited team members and 100,000 visits
• Large agency: $299 for unlimited team members and 250,000 visits

15. ClixTrac (Free)

When it comes to free and effective click tracking software, ClixTrac is a top contender.

A lot of new businesses are using the ClixTrac free plan because it can monitor advertisements on both your site and others.

You can track clicks and impressions on both image and text advertising, along with the click through rates, customer's IP address, and the page or Ad, from which the click came from. 

ClixTrac's basic tracking features allow you to track conversion rates (CR) and click through rates (CTR) so if you are an affiliate marketer or have a lengthy URL's that you'd want to shorten, you should check out this click tracking software. 

Key Features

• Brand control.

• Broken link discovery.

• Campaign management.

• Channel attribution.

• Competitor analysis.

• Link analytics.

• Partner management.

• Rank monitoring.

• URL shortener.

Pricing

It offers several pricing plans, including a free program with limited features and paid plans with additional features and higher levels of support. It may vary depending on the features and support level selected by the user.

Final Thoughts

Choosing the best link tracker for your marketing, depends on the type of campaign you are running.

For performance marketing or CPA marketing, VOLUUM is ideal, since it provides the needed granular data and analytics to optimize campaigns and squeeze every last cent of profit from paid ads (ROI). 

Whereas ClickMagik is better suited for email marketing, solo ads, and blogging because it focuses on links which makes tracking and generating reports easier.

For example, I use voluum for all my native and push ad campaigns,but found it totally difficult to track email and solo ad campaigns, without having a ridiculously complicated "work-around"

Finding the right link tracker is essential for successful marketing campaigns, so choosing the one that best tailors to your needs is the most important criteria.

See our: Voluum review►

See our: ClickMagick Review►

FAQs

How does a link tracker work?

A link tracker redirects clicks on a particular link through a tracking server, which records the click and any relevant information (such as the click date, time, and location).

The tracked information is then stored in a database, where it can be analyzed and reported on.

What are some standard features of link tracker software?

Link tracker software usually lets you track clicks on multiple links, see detailed reports on click activity, set up custom redirects, and connect to other marketing tools, such as email marketing software or analytics platforms.

Can I use a link tracker to track clicks on links within my website?

Yes, many link tracker tools allow you to track clicks on links within your website and external links.

This can be useful for understanding how users are navigating your site and identifying areas that may need improvement.

Is it ethical to use a link tracker?

Using a link tracker is generally considered ethical if you are transparent about your tracking activities and respect users' privacy.

It's a good idea to include a privacy policy on your website that explains how you use tracking tools and requires consent from users before collecting any sensitive information.

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